GLORY ADEKAHUNSI

Integrated Marketing Communications Expert

Abuja, NG.

About

Highly accomplished Certified Marketing Communications Expert with extensive experience in developing and executing innovative marketing strategies across diverse sectors including hospitality, real estate, and tech. Proven track record in driving lead generation, optimizing social media strategy, and coordinating high-impact events, leveraging advanced tools to achieve measurable results and exceed business objectives. Adept at leading teams and fostering growth through strategic planning and operational excellence.

Work

FREELANCE MARKETING COMMUNICATIONS MANAGER

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Freelance Marketing Communications Manager

Remote, N/A, N/A

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Summary

Managed integrated marketing communications for diverse clients including LIAC, CASA Apartments, Learning with Mrs O, and TechPro Innovations, driving strategic solutions in sales, event coordination, content creation, and social media engagement.

Highlights

Coordinated #BurgerWeek, sponsored by Providus Bank, achieving 100% event sign-ups and generating up to 1200 sales for participating businesses.

Increased CASA Apartments' social media engagement and followership monthly, securing listings on travel platforms, and driving consistent monthly sales revenue.

Developed and implemented comprehensive marketing strategies for TechPro Innovations, generating 150 monthly leads and optimizing the company website.

Managed lifestyle business sales, organized events, and created editorial articles for LIAC, significantly enhancing the client's market presence and brand visibility.

Supervised a team of interns for TechPro Innovations, approving deliverables and conducting training sessions to ensure high-quality project execution.

MSHEL HOMES LIMITED

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HEAD OF OPERATIONS

Abuja, FCT, Nigeria

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Summary

Led the overall operations strategy and a team of 14 professionals, driving significant efficiency gains and implementing technology solutions to achieve departmental goals within a six-month tenure.

Highlights

Led and managed a team of 14 professionals, overseeing overall operations strategy to achieve critical departmental goals.

Designed and implemented efficient processes and operational standards across all departments within the first month, enhancing quality, productivity, and profitability.

Drove a 30% increase in operational efficiency by implementing process improvements in procurement, logistics, HR, sales, and business improvement.

Played a pivotal role in the implementation of a technology solution that contributed to an increase in work improvement across the organization.

Managed budgets, resources, and logistics to optimize operational performance, analyzing productivity data to optimize staffing and ensure smooth running of all departmental functions.

MSHEL HOMES LIMITED

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DIGITAL MARKETING LEAD

Abuja, FCT, Nigeria

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Summary

Developed and executed comprehensive digital marketing strategies across multiple channels, including SEO, PPC, social media, and email marketing, driving significant sales and lead generation.

Highlights

Developed and executed comprehensive digital marketing strategies across multiple channels, including SEO, PPC, social media, email marketing, and content marketing.

Introduced Influencer Marketing initiatives, directly contributing to a 50% increase in sales from Instagram.

Managed and optimized Google AdWords campaigns, leading to a 10% monthly increase in Google My Business visibility.

Successfully executed lead generation campaigns across Google AdWords, Meta Ads, and other platforms, resulting in over 70 million closed deals.

Implemented email marketing periodic campaigns using MailChimp, achieving over 50% open rate and 25% CTR.

Achieved the yearly strategy target of 10,000 followers on Instagram through strategic branding and influencer marketing efforts.

SOCIALELITE360 ENTERPRISES

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General Manager

Abuja, FCT, Nigeria

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Summary

Led general operations and business development, securing a $5,000 grant, managing vendor-client relationships, and enhancing brand visibility through digital solutions.

Highlights

Secured a grant valued at 5,000 USD from the Tony Elumelu Foundation, significantly contributing to enterprise growth and funding.

Created and managed vendor-client relationships, leading to a 50% increase in new vendors every month.

Developed and implemented digital solutions, including website design and development, which significantly enhanced the organization's overall brand visibility online.

Managed the event vendor management platform for client services, ensuring seamless execution and client satisfaction.

Oversaw general operations management and day-to-day running of the enterprise, ensuring efficiency and strategic alignment.

Awari App and Lifestyle Magazines

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Marketing and Promotions Specialist

Remote, N/A, N/A

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Summary

Developed and executed engaging marketing campaigns to enhance brand visibility, attract customers, and boost user engagement for Awari App and Lifestyle Magazines.

Highlights

Created engaging campaigns to market Awari's services, successfully attracting prospective clients and expanding market reach.

Coordinated effectively with editors and developers to enhance brand visibility and attract new customers.

Implemented strategic initiatives that significantly boosted user engagement and magazine subscriptions.

Learning with Mrs. O

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Content Creator and Educator

Remote, N/A, N/A

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Summary

Designed and managed educational content and campaigns to promote learning resources, increasing audience engagement and fostering a vibrant learning community.

Highlights

Designed educational content tailored to specific learning objectives, enhancing learning outcomes and engagement.

Managed social media platforms to significantly increase audience engagement and foster a vibrant learning community.

Developed and executed campaigns to effectively promote educational resources and services.

IMPERIAL PHOENIX CONSULTING

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Business Development Officer

Abuja, FCT, Nigeria

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Summary

Drove business growth through strategic digital marketing campaigns, content creation, and client engagement, resulting in increased website traffic and lead generation.

Highlights

Curated 2 weekly educational blog articles, generating over 1000 views and comments, fostering discussion and engagement.

Planned and executed comprehensive digital marketing campaigns across web, email, social media, and display advertising, generating over 25,000 website visits.

Created daily visual, video, infographic content, and educational articles for social media platforms, enhancing brand presence.

Provided training for in-house teams on digital marketing strategies and tools, improving internal capabilities.

Developed e-proposals for job-specific training programs, streamlining client acquisition.

SV CHROME HOTELS

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Digital Marketing Officer

Lagos, Lagos, Nigeria

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Summary

Enhanced digital presence and drove sales for SV Chrome Hotels through targeted marketing campaigns, customer relationship management, and operational oversight.

Highlights

Developed a dedicated landing page (www.svhotelsng.com/fusionrestaurant/) to attract a new audience and boost online engagement.

Achieved over 50% increase in sales through targeted Google Display Ads campaigns across all platforms.

Managed daily reservation disputes and requests on Online Travel Agencies (OTA) platforms, resulting in more than 15% increased profit margin.

Designed and implemented a new client management strategy for digital platforms, including discounts, weekend rates, and customer review days.

Conducted periodic email marketing campaigns using MailChimp to engage and retain existing customers.

REDBRIDGE HEALTHCARE GROUP

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Business Development Specialist

Abuja, FCT, Nigeria

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Summary

Supported start-up project development and market entry, managed digital content, and facilitated health-focused initiatives to expand reach and engagement for Redbridge Healthcare Group.

Highlights

Identified and closed a health project partnership for a weekly Televised health show, enhancing public health outreach.

Managed digital content across all platforms, creating engagement and discussion, and growing community to over 10,000 members in one month.

Reviewed start-up project documents, enhancing their viability for market entry and strategic planning.

Handled a start-up project as an assistant project manager, ensuring smooth execution and timely delivery.

Led an online event health conference, liaising with partners and vendors to ensure project success and broad participation.

Education

University of Uyo

Uyo, Akwa Ibom, Nigeria
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B.Sc. Accounting

Awards

Recipient, Tony Elumelu Foundation Entrepreneurship Grant

Tony Elumelu Foundation

Awarded a prestigious grant in recognition of entrepreneurial potential and business acumen, supporting the growth of SOCIALELITE360 ENTERPRISES.

Languages

English

Certificates

Google Digital Skills for Africa

Google

Professional Ethics

CFI, Canada

Integrated Marketing Communications Specialist (Advertising, Public Relations, Digital Marketing)

Coursera

Project Management Personnel

Digital Exchange Academy

Strategy, Professional Development, Management, and Leadership

Torrens University Australia

Skills

Marketing Communications

Digital Marketing, SEO/SEM, Social Media Marketing, Email Marketing, PPC, Content Creation, Campaign Management, Influencer Marketing.

Business Development

Lead Generation, Client Relationship Management, Strategic Planning, Market Entry, Partnership Development.

Operations Management

Process Improvement, Operational Efficiency, Budget Management, Team Leadership, Logistics, Productivity Analysis.

Project Management

Event Coordination, Stakeholder Management, Deliverable Approval, Implementation.

Digital Tools & Platforms

Canva, Asana, Google Workspace, Google AdWords, Meta Ads, MailChimp, Online Travel Agencies (OTA), Website Optimization.

Analytics & Reporting

Data Analysis, Performance Tracking, Monthly Reporting.

Leadership & Training

Team Supervision, Training Sessions, Professional Development, Culture Building.